How many different ways do you communicate with your friends? Family? Loved ones? Work colleagues?

I’ve noted before that I have a plethora of apps on my phone – some specific to messaging. My company, Daisy entertainment., has a Facebook page, an Instagram account, and WhatsApp. My Care page has Insta, TikTok, Twitter, and Facebook. My social clients all have pages, and most have Instagram and Twitter, as well. Plus, add Google Business, the ways for people to reach these respective businesses is a lot. But that’s not where it ends. Facebook messenger? I’ve got TWO versions of that. Two Facebook profiles. I also use SMS for messaging. And as for my emails – well, I have a Chromebook and ended up having to build two profiles so I could add all of my email addresses. I think I have 20. And let’s not get into the dating apps.

So, it goes without saying that when we’re trying to connect with one another, it can get, well foggy. And now – there’s a name for that. “App fog”.

It was coined by a poll conducted by YouGov, as reported by Daily Mail. They say: “A YouGov poll found one in three people said they had missed a night out or an important event with friends as a result.”

They go on to say: “Some 57 per cent of 18-34-year-olds have forgotten to respond to a friend, which significantly decreases for those aged above 55.” Omg.